Savtira Cloud Commerce Platform
A commerce platform built around one big idea: sell physical products and digital media through the same connected experience.
One Commerce Experience for Physical & Digital
Savtira was building a cloud commerce and digital distribution platform designed to let retailers sell physical products alongside digital media — including movies, music, games, e-books, audiobooks, downloads, and streaming content — through a unified experience accessible across devices.
My role focused on turning that larger platform concept into interfaces people could actually navigate and understand. I designed and built web experiences, working prototypes, media interfaces, and interactive demonstrations, including a tablet-facing concept that explored how the broader Savtira ecosystem could translate to a touch-based device.
Different Media, Same Product
Movies, music, games, books, and audiobooks couldn't all behave exactly the same. Each needed its own controls and features, but the experience still had to feel like one product.
How the Experience Was Organized
Launcher
Library, TV On Demand, Radio, Recent, Community, eStore, Auctions, and Leaderboard.
Library
A shared browsing model across Games, Movies, Music, E-Books, Audiobooks, and Videos.
Content
Each media type added the controls it needed while keeping the same overall structure.
That meant a game library, movie catalog, music collection, and bookshelf could behave differently when needed without feeling like separate products.
I Built the Interactions Too
A lot of this work wasn't just static design. I built functional front-end prototypes so people could actually click through the experience and see how it behaved.
A working reader with page navigation, reading preferences, fullscreen mode, printing, and display controls.
A custom vanilla JavaScript player with playlists, track information, album art, volume controls, and playback controls.
The broader prototypes incorporated HTML, CSS, JavaScript, jQuery, and PHP. Flash was also used for portions of the richer interactive demonstrations.
Building the interactions meant we could evaluate and demonstrate how the product actually worked instead of relying on screenshots of how it might work.
Beyond the Media Library
The experience extended beyond browsing content.
Movie interfaces supported playback, scene selection, bonus content, ratings, comments, and sharing. Commerce and fulfillment experiences exposed purchase information and gave users access to streaming and download options.
Account interfaces handled profile information, membership plans, passwords, notifications, preferences, language, and time zone settings.
Together, those pieces made the prototype feel like a real product instead of a collection of screens: browse something, buy it, own it, play it, manage your account, and interact with the rest of the platform from the same interface.
Built to Be Shown
The prototypes weren't only for design and development. They also had a practical business purpose.
Savtira's idea covered commerce, digital distribution, streaming, media libraries, and multiple devices. A working demo made that much easier to explain than a presentation full of static screens.
I helped build a live interactive Savtira3C demo that was packaged as a standalone executable so the Sales team could run demonstrations of the product experience.
We also built a separate interactive e-commerce prototype demonstrating how customers could discover, purchase, download, stream, or ship digital and physical products.
The prototypes did two jobs: they helped us figure out how the product should work, and they gave the company something real it could show to other people.
It Still Works. The Company Doesn't.
Savtira ultimately closed before the platform reached its intended potential.
More than a decade later, however, a surprising amount of my original work remains functional in a modern browser. The navigation still responds, the libraries still open, the e-book reader still turns pages, and the music player still plays.
Flash-dependent portions of the demonstrations and links to services that no longer exist haven't survived, but the remaining prototype provides something better than screenshots alone: a working archive of the product experience we were building.